CLASSICS LAST LONGER ✷ WRIGLEY'S ✷
CLASSICS LAST LONGER ✷ WRIGLEY'S ✷
Since it’s launch in 1893 Wrigley’s Spearmint Gum has been enjoyed around the world by generation after generation – just like a famous classic story. And it’s equally famous long-lasting flavour will go on being enjoyed by generations to come.
Using graphic imagery of unfolding sticks of gum we make the connection between this and some particular classic stories that continue to endure, reminding consumers in an interesting visual way that Wrigley’s Spearmint is itself a continuing, true classic.
Year: 2016
Client: Wrigley’s
Agency: BBDO - Germany
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Recognition: Cannes Lions 2016 - Silver Press ///// Cannes Lions 2016 - Silver - Craft/Art Direction ///// One Show - Merit ///// New York Festivals - Bronze - Print/Craft ///// New York Festivals - Bronze - Print/Illustration ///// New York Festivals - Shortlist - Posters ///// New York Festivals - Shortlist - Tradicional & Digital ///// London International Awards - Bronze - Print/ Art Direction Campaign ///// London International Awards - Shortlist - Design / Art Direction Campaign ///// Clio - Bronze - Press ///// Eurobest - Finalist - Print And Outdoor ///// Eurobest - Finalist - Print And Publishing (3x) ///// Luerzer's Archive - 4/2016 ///// The Directory Big Won Rankings 2016 - 3rd Most Awarded Print Campaign 2016
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“3rd Most Awarded Print Campaign in 2016.”
