Since it’s launch in 1893 Wrigley’s Spearmint Gum has been enjoyed around the world by generation after generation – just like a famous classic story. And it’s equally famous long-lasting flavour will go on being enjoyed by generations to come.

Using graphic imagery of unfolding sticks of gum we make the connection between this and some particular classic stories that continue to endure, reminding consumers in an interesting visual way that Wrigley’s Spearmint is itself a continuing, true classic.

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Agency: BBDO Germany
Illustration: Miguel Chorda & Thiago Di Gregorio

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Recognition:

Cannes Lions 2016 - Silver Press
Cannes Lions 2016 - Silver - Craft/Art Direction
Clio - Bronze - Press
One Show - Merit
New York Festivals - Bronze - Print/Craft
New York Festivals - Bronze - Print/Illustration
New York Festivals - Shortlist - Posters
New York Festivals - Shortlist - Tradicional & Digital
London International Awards - Bronze - Print/ Art Direction Campaign
London International Awards - Shortlist - Design / Art Direction Campaign
Eurobest - Finalist - Print And Outdoor
Eurobest - Finalist - Print And Publishing (3x)
The Directory Big Won Rankings 2016 - 3rd Most Awarded Print Campaign 2016