Bixby is the Smart Assistant from Samsung. Problem is, not everybody knows what Bixby is or what Bixby can do. Most people don’t even activate it.

That’s why we wanted to show them, with fun and relatable examples, all the different things Bixby can do to make one’s life easier.


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Agency: Leo Burnet Chicago - USA
Production Company: MJZ Productions
Director: Craig Gillespie