THE VALUE OF TOUCH ✷ NIVEA GLOBAL ✷
THE VALUE OF TOUCH ✷ NIVEA GLOBAL ✷
In 2021 NIVEA launched their brand purpose and CSR program based on the transformative power of touch. Through it, NIVEA supports human touch projects to promote quality of life for people at risk of loneliness.
To generate awareness to our program, we went into the world of NFTs to create
a conversation about the power of touch and help people realize its true value by subverting the value equation usually associated with digital art.
The first free NFT created by touch.
Year: 2021
Client: NIVEA Global
Agency: Publicis One Touch - Germany
Directed by Alex Telfer / Casta Diva
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Recognition: The Drum Awards - Winner - Most Effective NFT Campaign /////
Shorty Awards - Bronze - Social Good Campaign ///// The Drum Awards - Shortlist - Consumer Products & Services (Digital Industries) ///// SABRE EMEA Awards - Finalist - Global Programme ///// PR Report Awards - Winner - International Communications.
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