LOVING TOUCH ✷ NIVEA GLOBAL ✷
LOVING TOUCH ✷ NIVEA GLOBAL ✷
15M babies are born prematurely every year.
Two things are essencial for their development: the incubator and human skin-to-skin contact. Problem is, the very thing that helps them develop most, also separates them from their parents' touch.
As skin experts, NIVEA knows how crucial a parent's skin-to-skin touch is,
so we decided to make a difference in these babies' early fight for life. Working with preemies specialists in Germany, we created a prototype that mimics a parents' touch inside the incubator.
Year: 2022
Client: NIVEA Global
Agency: Publicis One Touch - Germany
Directed by Figas / Boiler Brazil
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Recognition: Eurobest 2022 - Gold - Innovation ///// ADC Germany 2023 - Gold - Innovation /////
ADC Germany 2023 - Shortlist - Product Design ///// Cannes Lions 2022 Shortlist - Health and Wellness ///// ADC Annual Awards 2023 - Bronze - Product Design - Prototype ///// ADC Annual Awards 2023 - Bronze - Product Design - Science/Medical ///// ADC Annual Awards 2023 - MERIT - Product Design - Innovation ///// The One Show 2023 - Finalist - Experiential & Immersive Physical Products ///// The One Show 2023 - Finalist - Innovation in IP & Product Design ///// Eurobest 2022 - Shortlist - Healthcare ///// London International Awards 2022 - Silver - Health & Wellness ///// Clio Health 2023 - Shortlist- Product Design ///// Clio Health 2023 - Shortlist - Innovation - Health ///// Epica 2022 - Bronze - Health & Beauty ///// Epica 2022 - 2 (x) Shortlist - Health & Beauty ///// New York Festivals 2022 - Finalist - Innovation ///// New York Festivals 2022 - Shortlist (3x) - Health.
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“The human touch increases
preemies’ chances of survival by 36%.”
