SHADOW JUMPER ✷ NIVEA GLOBAL ✷
SHADOW JUMPER ✷ NIVEA GLOBAL ✷
When Charlotte was 2 years old, she was diagnosed with EPP, an extremely rare skin condition that affects 10.000 people globally. When Charlotte's parents needed help, NIVEA took their expertise in making skincare products for millions of people and researched EPP to create a sunscreen for a girl who's one in a million.
Charlotte's Cream is the first to effectively block the blue light that triggers EPP. Using a patented formula and special light-scattering pigments. This innovative cream lets Charlotte be outside in daylight, just like the other kids. Without burning. And pain-free.
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Year: 2023
Client: NIVEA Global
Agency: Publicis One Touch - Germany Illustration: Matthieu Meron Directed by Vincent Gibaud / Jungler
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Recognition: Clio Health - Silver - Film - Health ///// Clio Health - Silver - Film Craft - Health ///// The One Show - MERIT - Health & Wellness - Film ///// The One Show - Finalist - Film & Video ///// The One Show - Finalist - Health & Wellness - Social Media ///// ADC Annual Awards - Silver - Illustration Animation ///// ADC Annual Awards - MERIT - Motion/Film Craft ///// New York Festivals 2023 - Finalist - Film Technique - Craft (3x) ///// New York Festivals 2023 - Finalist - Film - Short Form (3x).
“It will certainly give her a little more freedom
and comfort to go out freely from home.”
Interviews
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“Every minute that Charlotte can stay outside
a little longer is worth its weight in gold.”
Johannes Hesseling,
Charlotte’s dad
How it works?
